Packaging News

Paul Mitchell Smooth Collection Gets a Makeover

The redesign features sleek new packaging and an expanded product lineup.

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By: Lianna Albrizio

Associate Editor

2025 didn’t get off to a smooth start. But hair care brand Paul Mitchell is forging ahead with a redesign of its Smooth Collection. The facelift includes sleek new packaging and an expanded product lineup. Sealing Rinse is a color-safe, rinse-out treatment that delivers instant sleekness, smoothing and softening in one use. Infused with plant-derived squalane, it replenishes moisture, tames frizz and seals the cuticle for a glossy, polished finish. Sealing Mask is a deeper treatment ...

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